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On the Team A truly great team relies on various players with unique skills to contribute to its overall success. Game Plan Media "coaches" the following business "players" toward a winning record.
Player Profile Esskay Quality Meats, a long time Baltimore tradition is The Choice of The Pros. Sports fans will find Esskay as the official hot dog for MLB Orioles, NFL Washington Redskins and Baltimore Ravens and NBA -- Washington Wizards. Esskay, a subsidiary of Gwaltney -- Smithfield of VA enjoys an extraordinary reputation in the Mid-Atlantic for quality meats and special branding of Orioles, Ravens Redskins Franks available at the grocery store level. Other products include Esskay bacon, chipped beef, deli bologna and anew member of the team, a spiral sliced honey ham co-branded with Reynolds Wrap. Game Plan Summary Esskay continues to have a prominent presence in the "sports marketing" arena with broadcast sponsorships via the Orioles Network as well as stadium presence at MCI Center, FedEx Field, Oriole Park, M&T Bank Ravens stadium. Recently, Esskay joined Baltimore's local network affiliates, WB54 and Fox 45 in a major 4th quarter advertising and marketing campaign reaching over 300,000 homes via :15 second Television commercials and direct mail. The campaign scored with a special Fox Morning News feature at Ravens Stadium with an Esskay Tailgate party contest for Viewers. Click here to return to top. 
Player Profile A reputable family practice of dentists in the Baltimore metropolitan area has created beautiful smiles and oral health for thousands of patients. As the medical field, especially dentistry has become more competitive and diverse in services, Sarubin Family Dental Associates has expanded and grown their practice to keep up with the 21st century. Game Plan Summary Sarubin Family Dental Associates recognized the importance of the internet for new customers learning more about various dentistry procedures at www.SmileBaltimore.com Sarubin began their broadcast advertising campaign with the doctor, himself, recording commercials to introduce Sedation Dentistry to the public. The 4th Quarter, 2003 radio campaign targeted Adults aged 35-64 with emphasis directing the consumer toward the web site to learn more about Sedation Dentistry. The tracking of increased visits to www.SmileBaltimore.com correlates to the weeks of airing Dr. Sarubin's commercials. Result? Bigger plans for 2004 as www.SmileBaltimore.com grows their business through Dr. recorded commercials specifically skewed to older adults and continuous branding of www.SmileBaltimore.com. Click here to return to top. 
Player Profile Everett Designers of Fine Jewelry has been voted Howard County, Maryland's Best Jeweler from Columbia Magazine Readers' Poll four years in a row. Everett has been in business since 1988 and the designers focus on individual creativity and customized pieces with the utmost artistry and "eye" for amazing gemstone selections. Game Plan Summary Everett’s strategy utilizes a "visual" component with a TV campaign on Howard County Comcast Cable as Everett continues to super-serve the affluent Howard County demographics. Additionally, this holiday season, Everett will reach a "family friendly" format with Christian based radio station, WRBS in Baltimore. Qualitative research: the format cultivates loyal listenership that translates to loyalty toward the advertisers. A heavy frequency schedule with a tailor-made commercial was the media "design" for the fine Jewelry "design" at Everett. Click here to return to top. Postal USA – Robbie's First Base Player Profile Postal USA - Robbie’s First Base is a shipping
/mailing retail outlet that offers a vast array of sports memorabilia
items, too. If any sports fan is looking autographed
items from legendary greats like Baltimore Colt - John Unitas, Orioles - Brooks
Robinson, Cal Ripken and current greats like Baltimore Ravens - Ray
Lewis, Ed Reed. Robbie’s
First Base is your One Stop Memorabilia Shop. Game Plan Summary Robbie’s First Base utilized live endorsements from local
sportscasters on radio sports talk shows. Robbie is well known among
the sportscasters club, which enables him to participate in the talk
show dialogues. A TV campaign is currently
running on Comcast ESPN and Sportsnet channels. Robbie's First Base participates
in various sport-related fund raisers such as the Lenny Moore Colts Anniversary
Spring Event for the Scleroderma Society of America – researching a cure
for the connective tissue disease that took Lenny's son at an early age. Click here to return to top. 
Player Profile ZIPS Dry Cleaners is the largest local chain of retail dry cleaners in the Baltimore-Washington Region. The eight-store chain's focus is on providing quality dry cleaning services at one low price - $1.75 garments and $.99 laundered shirts. ZIPS Dry Cleaners clean more than 10 million garments per year. Game Plan Summary ZIPS Dry Cleaners allocate an advertising budget to radio stations in the Baltimore, Washington, DC and Fredericksburg, VA markets through cooperative funding by each individual franchise owner. The collective pool of advertising dollars provides maximum exposure toward specific audiences and lifestyle behaviors that have a need for high quality, affordable, convenient and timely dry cleaning. Click here to return to top. 
Player Profile Glory Days Grill is a locally owned and operated chain of casual dining full service American Grills with a sports theme reminiscent of Glory Days past and present. Fans can enjoy great food and good sports while dining and viewing different marquee events on nearly thirty Big Screen televisions and satellite controlled monitors. There are eleven stores in the Maryland and Virginia region, two stores in the South Florida region and one store in Las Vegas, Nevada. Game Plan Summary Glory Days Grill allocates an advertising budget to radio stations in the Baltimore, Washington, DC, and Richmond, VA markets. Sports marketing, special on-site events and live radio endorsements from local sportscasters and players are the primary play calls. Special community involvement with lower school, high school athletic programs and area recreational councils are part of the execution of their game plan as well. Click here to return to top. Suburban Sales & Rental
Center Player Profile Suburban Sales & Rental Center is a customer driven company in the Northern Baltimore County, Maryland region which provides its clients with a wide variety of goods and services through their four businesses operations:
Game Plan Summary Suburban Sales & Rental Center allocates advertising budgets to radio stations based on co-op dollars accrued from purchase of manufacturers' products such as John Deere, Toro and Ace. Strategic placement of radio dollars are predicated on a geographic trading area analysis of zip code groups in the Northern Baltimore County region within a 10 mile radius of the Suburban store locations matched with listeners in that geography. Click here to return to top. |
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