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Special Teams

In football, there are three forces that create the team's overall strategy and performance:

  1. Offense: Calling the plays to run with from the game book. Executing the strategy.
  2. Defense: Anticipating your opponent's next move -- knowing your competition.
  3. Special Teams: Kick-offs, punt returns, field goals -- combining forces for overall team advantages

The Special Teams "element" from Game Plan Media integrates special Sports Marketing Partnerships with the following companies to create unique advantages over their competitors:


Andy Nelson's Southern Pit Barbecue

Player Profile

Rusty Scupper celebrates its 21st year serving the finest seafood and the best view of Baltimore’s Inner Harbor. Rusty Scupper caters not only to the tourists visiting The Big Crabcake, it’s a favorite among Baltimore’s affluent and local crowd. Monthly specials include Maine Lobsters, Seafood Pasta, and the amazing Sunday Jazz/Champagne Brunch Buffet.

Game Plan Summary

Rusty Scupper began a sports marketing campaign with Ravens Radio Sportscaster, Tom Davis during the 2003-2004 professional football season. Tom Davis endorses the restaurant "live" on the air during Ravens weekend talk shows and Pre/Post game broadcasts on Game Day. Each weekend during Ravens home games, Rusty Scupper prepares a special entrée delivered to the show. Callers ask sports questions and more importantly, callers want to know about the entrees that Tom enjoys over the air courtesy of sponsor, Rusty Scupper.

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Andy Nelson's Southern Pit Barbecue

Player Profile

Andy Nelson's Southern Pit Barbecue was founded twenty-two years ago by Andy Nelson, Sr. -- former World Champion Baltimore Colt football player and his son, Andy Nelson, Jr. Their company specializes in catered corporate events as well as serving the general public with a restaurant location in Cockeysville, MD for lunches and dinners. Andy Nelson's Southern Pit Barbecue was recently voted The 2003 People's Choice -- Baltimore's Best BBQ through an on-line poll from Baltimore Magazine.

Game Plan Summary

Andy Nelson's Southern Pit BBQ allocated advertising dollars toward a Radio promotional campaign during Ravens Football Season. Ravens Pre-Post Game announcer, Tom Davis, hosted an on-line, in-store contest for fans to Enter To Win a Ravens/Nelson BBQ Tailgate Prize Package. The result? Nearly 200 new customers became patrons of the restaurant through the promotion. A similar promotion was set up for Opening Day 2003 which drew over 250 new customers!

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Bergers Cookies

Player Profile

As rich as sports tradition is in Baltimore, so is the "rich" tradition of the famous chocolate cookie known as a Berger Cookie. Berger cookies are synonymous with "growing up in Baltimore".

Game Plan Summary

Berger Cookies teamed up with the great sports traditions in Baltimore like Colts football, Orioles Baseball and now Ravens with endorsements from Sportscaster, Tom Davis joined by former All Pro Colt, Bruce Laird and current Superbowl Champion Raven, Matt Stover. Berger Cookies is promoted as the Official Tailgate Cookie perfect at pre-game parties outside Ravens stadium, or in the comfort of fans' homes while they watch their favorite Baltimore teams. On-line ordering of the famous Baltimore cookie during the holidays has flourished in growing market share for Berger Cookies presently and in the future.

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Ledo Pizza

Player Profile

Ledo Pizza originated outside the University of Maryland in 1955 with strong Family values coupled with a simple concept: Provide a high quality food at a great value in a comfortable family atmosphere. The legacy of Ledo lives on with their signature "square pan" pizza.

Game Plan Summary

Ledo Pizza utilized the sport marketing opportunites during Ravens football season with live endorsements from Ravens Pre-Post Game Host, Tom Davis, former All Pro Colt, Bruce Laird and Ravens Superbowl Champion, Matt Stover through WB 54- Touchdown Baltimore and Ravens Radio. Sports figures attended Ledo Pizza Annual Golf Tournament to benefit the Johns Hopkins Children's Center where a live auction was held that raised $5,000 for a trip to see the Ravens play Pittsburgh.

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117 Ridgefield Road | Lutherville, MD 21093 | Phone: 410.321.1994 | Fax: 410.321.7544